What Is A Slogan? How To Create A Catchy Slogan?

A slogan is a short phrase that creates brand identity. It draws attention towards a specific brand or product. It is as important as brand name and logo. Slogan is powerful enough to inform potential customers about your products and services. Also, it tells people how your brand is beneficial for them. Making slogans is different from creating taglines. Slogan is specially made for a specific marketing campaign. Taglines are permanent phrases that convey your company’s mission. A slogan improves branding and make a company or product even more recognizable. 

Different types of slogans are available for various purposes. These are the best slogans for brands: creative slogan, advertising slogan, emotive slogan, descriptive slogan, etc. It is better to have a short brand slogan as it helps the audience to remember it. A clear slogan helps your brand to attract more customers. Powerful slogans direct customers to a brand. In this article, you can check complete guide for the brand slogan:

Examples Of Best Slogans

Different companies are available that are famous for their slogans. People remember many brands with memorable and unique slogans. Many brands have to change their slogans to make them better. Also, some companies have the same slogan for so many years. These are the best slogans of different businesses: 

1. I’m Lovin’ It (McDonald’s)
2. Melts In Your Mouth, Not In Your Hand (M&Ms)
3. Just Do It (Nike)
4. Because You’re Worth It (L’Oreal)
5. Red Bull Gives You Wings (Red Bull)
6. The happiest place on Earth (Disneyland)
7. The ultimate driving machine (BMW)
8. Finger-lickin’ good (Kentucky Fried Chicken)
9. Think outside the bun (Taco Bell)
10. Save money. Live better (Walmart)
11. Let’s go places (Toyota)

Benefits Of Slogans

A slogan makes a brand and products unique from others. It tells people about the benefits of your brand for them. No one can easily forget a memorable and unique slogan. Also, it helps in the brand recognition. It creates a unique identity for a brand or product in the market. A consumer can identify your brand or product by viewing your slogan. Also, slogans also create an emotional connection with the customers. 

A slogan must appeal to the consumer’s emotional state, ego, and needs. A slogan can increase the demand for your products in the market. Also, the best slogan tells the customers about your products and services. 

How To Create Best Slogans

Below, you can check the tips to create perfect slogan for your brand:

1. Brands have to create short and simple slogans. Anyone can easily remember your slogan if it is not long. You should only include essential words to your slogan related to your brand or product. It must give a positive feeling about your company.
2. You have to tell something about your brand or product through your tagline. Many slogans tell about the products and services of a company. Then, others tell about the company’s objectives. Slogans are perfect to tell the different benefits that you brand can provide to your customers.
3. A unique slogan is crucial for your brand. It will make you stand out from the crowd. Also, it can be confusing for customers if your slogan is similar to your competitor’s brand. Take enough time to come up with a creative slogan.
4. Your slogan and logo must work together for marketing. Both things provide different details to the customers. They tell about the benefits of your products and services. Also, they show why customers must choose your brand.
5. Do not forget to add some humor to your slogan. A humorous slogan is easy to remember as it sticks in people’s minds. Do not add unnecessary humor to your slogan.